Hogs Back Brewery is reprising its successful ‘Support Your Local, Go TEA Total’ campaign in January, with the aim of encouraging more consumers to support their local at the pub trade’s quietest time of year.
Their are many good reasons to visit the pub in January, from roaring fires to pub quizzes, live music or a dog-friendly welcome. In this, Go TEA Total will amplify the messages of the industry’s Long Live the Local initiative, which shows that socialising with friends is the main reason people enjoy visiting their local pub. The ‘TEA Total Thursday’ social media campaign encourages people to ‘tag’ the mates they’re taking to the pub, with the chance to win a tour of the brewery.
“The campaign has a light-hearted feel, but the underlying messages are important. January can be a challenging time for many people, but we strongly believe that getting out for a walk to the pub and enjoying a sociable pint or two of TEA can help to counter social isolation and contribute to our overall wellbeing.
“It’s also vital that we all support the pubs at the heart of our communities: if too many people stay away from their local in January, it may not be there in February.”
TEA Drinkers Pub of the Year 2020
The TEA Drinkers’ Pub of the Year competition is open to all pubs taking part in TEA Total. Customers can nominate their favourite pub with those with the highest number of nominations included in a shortlist and profiled on the website, before the winning pub is chosen at the end of January.
In January The Prince of Wales in Fleet was chosen as the TEA Drinkers Pub of the Year 2019 with many of the regulars starting a campaign to get people to vote. If you are a loyal regular at a pub which serves TEA, why not start your own campaign to see if your pub can pick up the award this year!
Competition closes Thursday 30th January so vote now!
One vote per person